Sustainability Champion: Finding the Business Value

Yesterday, I talked about the different reactions that business functions have to sustainability and the need to get these groups on the same page. There are two key elements in a shared viewpoint that lead to business value from sustainability.

First, the shared viewpoint needs to reinforce the core strategic strength, capability, or competence of the corporation. This involves a shift from the mindset that sustainability is just for society or the environment’s sake, to one that advances the core value proposition of the company. When you start looking at sustainability through this lens of core strengths, you begin to speak the language of business. You can then tailor this language to the dialect of each distinct business group in the company and inspire every employee in the company.

Sustainability Champion: Common Ground on the C-Level

As a sustainability champion, one of the very first challenges you will face in making sustainability central to your business is: “how should my organization think of sustainability?”

For a field that has been around for about a decade, it’s amazing how many different views there are on what it really means. Nearly every business function has its own perspective on it. One function thinks it’s all about carbon emissions and climate change. Another, that it’s all about energy efficiency and renewable energy.