Sustainability Champion: Finding the Business Value

Yesterday, I talked about the different reactions that business functions have to sustainability and the need to get these groups on the same page. There are two key elements in a shared viewpoint that lead to business value from sustainability.

First, the shared viewpoint needs to reinforce the core strategic strength, capability, or competence of the corporation. This involves a shift from the mindset that sustainability is just for society or the environment’s sake, to one that advances the core value proposition of the company. When you start looking at sustainability through this lens of core strengths, you begin to speak the language of business. You can then tailor this language to the dialect of each distinct business group in the company and inspire every employee in the company.