Sustainable Business Strategies: Natural Capital

Natural Capital2012 was the year in which natural capital (also called biodiversity and ecosystems services) began to get on business’ radar. This is a theme that has real staying power.  

Advice for the Corporate Sustainability Champion:

  •  Stay up-to-date with this important, rapidly developing area of sustainability. It appeals to business executives because it is easier to grasp conceptually.
  • Show why natural capital matters to your company. The way to do so is through a pilot evaluation of its materiality to business.
  • Join the coalitions that are beginning to form in this area, such as the TEEB for Business Coalition and the EP&L Consortium.

Top Sustainable Business Strategies from 2012

In case you missed it, this blog on Sustainable Business Strategies for 2012 was published on Triple Pundit on January 4th.

Sustainable Future
As you go about developing or revising your sustainable business strategies, it is worth reviewing last year’s key developments in important areas of business strategy.

They will only grow in importance this year.

Rather than focus on particular stories ably summarized elsewhere, here are key strategic themes and the underlying research that you can use as practical guidance.

Accelerating Sustainability in Business

Call me optimistic, but the sea change in corporate sustainability seems to be gaining momentum.

Hurricane Sandy is the prime example of an event that drew attention to the perils of climate change.
But there are other, less obvious events of 2012 that are driving this sea change.

The Rio+20 conference in June this year, despite its modest achievements at the government level, had many important developments. For the first time, it became obvious that the real driver of a more sustainable world is going to be business. The spotlight is now on corporations to drive the sea change, which is great for business.