Corporate SOS: Business Value of Sustainability

In 2012, there was a sea change in the evidence for sustainability’s business value, especially when it comes to the market value of the company.

Key Sea Change Takeaway: Sustainable companies perform better than other companies over the long-term. This is true whether you measure stock market or traditional P&L performance.

Clearly, the business case for a particular sustainability project depends very much on the project and the company. In particular, it’s easier to quantify the business value for many efficiency or waste reduction projects.

Accelerating Sustainability in Business

Call me optimistic, but the sea change in corporate sustainability seems to be gaining momentum.

Hurricane Sandy is the prime example of an event that drew attention to the perils of climate change.
But there are other, less obvious events of 2012 that are driving this sea change.

The Rio+20 conference in June this year, despite its modest achievements at the government level, had many important developments. For the first time, it became obvious that the real driver of a more sustainable world is going to be business. The spotlight is now on corporations to drive the sea change, which is great for business.