Sustainable Business Initiatives Will Fail Unless Leaders Change Their Mindset

This article was originally posted on Harvard Business Review, here.

Ten years ago, sustainability issues were not considered business issues.  But today, most major corporations have a sustainability function.  Increasingly, companies are applying data-driven methodologies such as carbon footprinting, product indexing, lifecycle analysis, and ecosystem services valuation to support smarter decision-making and business innovation.

Yet, if the ultimate goal is to bend the arc of unsustainable business practices enough to make a crucial difference, we still have a long way to go.